The first step
Ponder whether you can change your own mind. And then be willing to be wrong.
If you approach any conversation with that mindset, people will naturally be more receptive to your message.
They’ll be less defensive
They’ll be more open
They’ll feel heard
The second step
Make the conversation safe. This often means one-on-one.
No one changes their mind on social media. Parties “on the fence” do not attend the massive political rallies
The environments can be so toxic, and people can get so aggressive, that people’s walls are naturally up
Do this and suddenly you’re not a “salesman”, you’re just a friend trying to have a conversation.